# Daniel Moka

> Daniel Moka is a software engineering educator and creator who reaches 200,000+ developers, architects and CTOs across LinkedIn, a weekly newsletter (Craft Better Software), X and YouTube. This site is his media kit for brands and agencies that want to sponsor content and reach a senior, technical audience.

## Key facts

- Total reach: 200,000+ developers across all platforms
- LinkedIn: 128K followers, 20M+ impressions per year, posts daily
- Newsletter (Craft Better Software): 37K subscribers, 32% open rate, weekly
- X / Twitter (@dmokafa): 20.9K followers
- YouTube (@dmoka): fast-growing channel of long-form, deep-dive tutorials
- Audience skew: senior (36% senior seniority), enterprise (21% at 10,001+ employee companies); top industries are Software Development and IT Services & Consulting; top job title Software Engineer
- Topics covered: software engineering, Test-Driven Development, clean code, refactoring, AI-assisted development, Extreme Programming
- Background: 15+ years building mission-critical software at Fortune 500 companies (Philips, OMV); Best Speaker Award at QA&TEST Conference 2025

## Sponsorship options

- LinkedIn sponsored post: from $2,500 (2-post bundle $4,250)
- Newsletter ad: from $2,500 (3-issue bundle $6,375)
- X sponsored tweet $500 / thread $1,000
- YouTube shout-out $2,000 / dedicated review $3,500
- The Full Launch Bundle (all channels): $10,000
- To partner, contact: ankur@devtoolsacademy.com

## Links

- [Website / media kit](https://danielmoka.com)
- [LinkedIn](https://www.linkedin.com/in/danielmoka/)
- [Newsletter — Craft Better Software](https://craftbettersoftware.com)
- [X / Twitter](https://x.com/dmokafa)
- [YouTube](https://www.youtube.com/@dmoka)